Digital marketing evolves and continues to do so. 2021 packs yet another promising year for it.
We are in the final quarter of 2020. If you rewind the clocks back a year, you will not see any of the things happening that have in the past year. While everyone has always talked about the potential of digital marketing. This year it outperformed traditional marketing method exceptionally well. What made it so potent this year? Aside from the remote nature of digital marketing, it is just something that thrives on challenges. From unorthodox methods like learning how to create a Wikipedia page, to making blogs to help stay in touch with the audience. It provides a myriad of options.
While digital marketing is a vast ocean and there will never be enough topics to cover it all, today we are going to cover something important. The current role of it and the trends to lookout for in 2021. We are still in the middle of a pandemic with second waves of Covid19 beginning around the globe. As everyone is hopeful to get rid of it in 2021, let us examine how digital marketing trends will be impacted in a post-pandemic digital world.
Search Engine Optimization
Search engines saw a remarkable rise of their usage in 2020. From people looking to find information, keep themselves busy, find something entertaining, to people just looking to buy the essentials. Search engines have always helped people with what they need. However, their roles in everyday human lives intensified during 2020. They did not only keep them updated about the situation, they also helped them find exactly what they needed.
So, how did it benefit digital marketers? In past few months, if your company or brand presented a solution, product or service of any kind, then all you needed to do was put yourself out there. Make yourself available. People are still looking for, and will always look for solutions through search engine. Make sure you are up to date with the latest SEO related tactics in order to make the most out of it in 2021.
Social Media Marketing
Besides gaming applications on either of the app stores, social media marketing made waves around the globe. Their usage spiked once more and people started spending more time on them. That is not to say that their usage was in anyway going down. However, the curve of their usage certainly went up in recent months. How did digital marketing make the most of it? By simply exploiting the time spent of the users on these social media apps. While this type of marketing has always been integral to digital marketing solution, this year it saw a change in it. It helped people find their solution more often than search engines.
Blend of Content
One of the best things you can do in 2020 is to make variety of content. While text is and always will be the primary type, the question of it being the most profitable is another case. That is why, visual content in digital marketing has become the preferred type. However, since you cannot rely on it completely, the trend to make a blend of these has become a norm. Using images, videos, flow charts, data charts et cetera. By doing so, you can help keep your audience hooked to your content. Therefore, make sure you use a blend of content moving forward.
Top Content Trends
Content is the core of digital marketing. As you might have heard the saying “content is king,” it leaves no doubt about it when you look at its performance. From unconventional methods such as understanding making of variety of content, learning how to create a Wikipedia page etc. it becomes more important to understand various types to make sure you are staying ahead of competition. Here are a few examples:
- YouTube videos
- Affiliated content
- Guest posting
Podcasts help keep your audience hooked to your name. YouTube videos help you convey your message better. Affiliated content helps you draw audience from variety of niches. Whereas guest posting puts a different aura on your content posting platforms.
User Interactive Websites
What exactly is a user interactive website? For instance, a clothing company offering the users a chance to customize their orders before placing it. It can go for any sort of business. From services to product based, you can find a lot of benefits in this particular trend in 2021.